

Gen 3 Cigarette Filters
Standard Acetate & MicroBlue™ Acetate
Click here to download the virtual leaflet about MicroBlue™ Gen 3 Filter Rods.
The MicroBlue™ reduced-toxicity filtration technology includes an innovative yet inexpensive material that selectively binds and inactivates many of the carcinogens in cigarette smoke. The “scavenging” activity is due to its high molecular affinity for Polycyclic Aromatic Hydrocarbons (PAHs) and other classes of carcinogens found in smoke. This intelligent and selective filtration leaves nicotine, taste and draw and other smoking sensations largely untouched.
The MicroBlue™ technology is safe and does not add anything to mainstream smoke; its only effect on smoke is to selectively remove a significant amount of harmful carcinogens.