MicroBlue™ Reduced Toxicity
The MicroBlue™ product range is comprised of toxicity-reducing filters for tobacco products that reduce the DNA damage caused by the inhalation of tobacco smoke by over 50%, without otherwise affecting the smoking experience. (Smokers often reject any solution that interferes with their "experience".)
MicroBlue™ filters are manufactured into conventional cigarettes by the cigarette manufacturer and are cost-effective to incorporate into existing or new cigarette brands.
We also have a range of inexpensive cigarette filter-holders called MicroBlue™ Tips, which can be purchased separately by the smoker and used with any conventional cigarette to reduce toxicity.
To find out where you can purchase cigarettes incorporating MicroBlue filter technology, please contact us.